College Advisor, Paul Hemphill, On YouTube, Facebook, Twitter, and LinkedIn
College advisor, Paul Hemphill, is everywhere! And available on video, with free samples here. He’s the web’s most visible college advisor and has produced more than 100 videos with the following features:
1. Controversial: Some of these college admission tips on video are disturbing to colleges, but this isn't the market for which the videos are designed. Colleges will repel at the suggestion in one video that parents make multiple deposits on the standard May 1 deadline. Another video suggests that a student should absolutely apply to at least 10 colleges.
2. Approach: Each video presents a problem and then suggests a viable solution. Some solutions are so simple that you'll conclude you haven't seen or read about this anywhere else. “My own clients,” says Hemphill. “are universal in their opinion that these videos are to-the-point and no-nonsense all the way.”
3. Theme: The easier ways to pay for college and the easier ways to get in. Hemphill looks for every angle that will make it easier for you to pay for college, and he leaves no stone unturned on some original and creative ways to get into college without appearing brass or slick.
4. Short: These videos are 2 minutes in length; long enough to contain a lot of useful information and short enough to satisfy short attention spans in a fast-pace culture.
5. Content: The focus is on what will work for both parents and students. For example, a video will suggest what topics must be avoided in writing the college application essay. Or, how a parent can save $11,000 by what a student does with free time.
6. Relevance: The videos are topical and address the immediate concerns of most parents and students. By contrast, you will never see a video on how to get into an Ivy League college since the great majority of students will never apply to the Ivys. “My approach,” says college advisor Hemphill, “is not to waste the viewer's time.”
7. Humor: It may be in the form of a funny story that drives the point home, or a one-liner, maybe even a facial expression. Introductions to the video topics are intended to grab your attention. One video starts this way: "I'm going to show you how to be shallow and superficial in a college admissions office!"
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College Advisor, Paul Hemphill
© 2011 Paul Hemphill
